About The Speaker
Ziad Aladdin
* EX-Marvel – EX-Fes.val Judge Berlin * Transmedia nominated award (Cologne Film fes.val) * Co-Founder and Marke.ng Director Paragon Development 91 Brands – 11 industries – 9 cities around the world – 10 Billion+ Projects Ziad Aladdin is an Egyp.an Brand Architect and strategist specializing in Transmedia narra.ves and the development of brand ecosystems. His journey began in 2013 when he earned a BA Honors in Architecture and Design from the University of Greenwich, London. While discovering his passion for storytelling and creativity, Ziad gradually shiXed his focus towards merging new media and narra.ves with businesses, aiming to create more authen.c and impacYul brands. In 2018, he further honed his experties by comple.ng an MA in Digital Narra.ves in Cologne, Germany, with a par.cular emphasis on Transmedia Narra.ves and the cul.va.on of ecosystems for brands. Ziad's journey also led him to collaborate with and mentor numerous tech startups at Impact Hub Essen in Germany and Kuala Lumpur, Malaysia. He also contributed to various ar.cles and papers, such as "Transmedia Ac.vism and Prac.ces on Social Change" (May 11, 2018), "Atemporality" (Sep 12, 2017), "Evolving of Pictures through Ages" (Jan 30, 2017), "ARE VIDEO GAMES AN ART?" (Dec 7, 2016), and "YouTube" (Dec 20, 2016). In 2023, Ziad accomplished a unique milestone by comple.ng an MBA under the guidance of the renowned Seth Goden, solidifying his commitment to shaping innovative and influential brand narratives.