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About The Speaker
Leena El Deeb
A Cairo-based business journalist who enjoys helping entrepreneurs hit the headlines. My business journalism career started at the most stagnant sectors of them all, real estate. Later, I got introduced to the startup world through urban journalism during my time at Progrss, a global urban news website that shut down a while ago. After that, I managed Startup Scene for two years, and now I'm producing and hosting #WhatNow, a social media show on WAYA. On the side, I’m helping emerging startups build their media strategies.