About The Speaker
Heba Alashry
Heba Alashry co-founded and serves as the Deputy Director at the AAST Entrepreneurship Center, alongside her role as a marketing and entrepreneurship lecturer at the College of Business Administration within the Arab Academy for Science, Technology and Maritime Transport, University of Hull, and University of Cardiff. Previously, she led as the Head of Operations and Digital Marketing at the AAST Strategic Marketing Center. Heba is recognized as a Certified Trainer in Entrepreneurship by Babson College and a certified mentor by Universitas Ciputra Surabaya. She is also a proud alumnus of the International Visitors Leadership Program. Holding a Master's Degree in Digital Marketing from the Arab Academy for Science, Technology, and Maritime Transport, she is now pursuing a Ph.D. focusing on AI-enabled Digital Marketing for Startups. Heba's expertise extends to providing consultation and mentorship in entrepreneurship, marketing communication, and social media marketing. Additionally, she has been actively involved in civil work and currently holds the position of Chairperson at Al-Abrar Al-Saghir Association for Orphans, which cares for 30 girls aged 19-25.