About The Speaker
Ahmed Luxor
Ahmed Luxor, co-founder of IMP, has reshaped Egypt's television landscape with the introduction of Shark Tank Egypt. The show has swiftly become a cultural phenomenon, captivating audiences and earning the title of the most-watched program in the country.Before starting IMP, Ahmed Luxor made significant strides in entrepreneurship and innovation across Egypt's media landscape. After graduating as a computer engineer in 2007, he teamed up with two others to launch Paradigm, later growing it into the prominent PSdigital, a key player in Egypt's digital marketing field.In 2010, Ahmed expanded his ventures by launching Green Media Advertisement, seizing the chance to grow his presence in the thriving media industry. Venturing into media production in 2015, Ahmed's creative flair and entrepreneurial drive found new avenues, captivating films abroad to creating compelling shows domestically. Then, in 2021, Ahmed introduced his latest venture: IMP. With a focus on crafting content that goes beyond mere entertainment to create a meaningful impact, Ahmed's vision for IMP struck a chord with audiences. The success of IMP's inaugural production, Shark Tank Egypt, in January 2022, marked a significant milestone in Ahmed's entrepreneurial journey, reaffirming his dedication to producing content that deeply resonates with viewers.Today, Ahmed Luxor's influence serves as a source of motivation for aspiring entrepreneurs and creative minds alike, showcasing the transformative power of vision and perseverance in shaping the future of media.