About
Sally El-Akkad
Dr. Sally Elakkad is not just leading a company—she is reshaping the future of leadership. As the CEO of Abjjad Ltd., she is driving bold growth, innovation, and building high-performing cultures that thrive in today’s dynamic world.With nearly two decades leading multinational brands and over 17 years of teaching business and management, Sally brings a rare blend of corporate expertise and educational passion. She empowers organizations to scale and individuals to rise, always with a data-driven, people-centered philosophy. A true thought leader, Sally is the author of The Chronicles of Leadershit, The Chronicles of Dysktopia, and The Chronicles of Storyselling—a daring series uncovering the realities of leadership, culture, and the art of inspiring change through storytelling. Dr. Sally Elakkad’s journey is a powerful reminder that leadership is not about titles—it’s about creating legacies, igniting potential, and leaving a mark that endures far beyond the boardroom.
