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>Sally El-Akkad

About The Speaker

Sally El-Akkad

A commercial strategist and visionary leader with more than 17 years of outstanding experience and accomplishments across OTC, Pharmaceutical business, FMCG, white goods. I possess a range of knowledge and experience across different fields of consumer marketing, retail, trade & shopper marketing, digital marketing, medical detailing & expert marketing, e-commerce & sales management. An omnichannel marketing strategist who believe in the exquisite importance of Phygital approach & omnichannel related adaptations leading to best in class consumer experienceMy expertise lies in successfully conceptualizing and lead the implementation of innovative marketing/ consumer experience/ e-commerce initiatives, with an eye on the relevant consumer/ shopper behaviors —to drive market impact and business profitable growth. Blended with a strong ability of managing regional teams, with +10 years’ experience as leadership team member; focused on staff development & profit generation while ensuring that governance framework is in place, in use.I am fond of sharing experience, teaching, training, coaching & mentoring different range of audience expertise, I immensely believe in the power of intellectual capital & the empirical impact of creating a talent pipeline. For me, learning doesn’t stop neither for individuals nor for corporates, fueled by curiosity & learning agility; I always cease opportunities for continuous improvement & grasp new knowledgeA strong believer in D&I, with immense determination to challenge unconscious bias & help women to have/use their strong voice at the table, help paving the way for a more inclusive women empowered future