By SWB Team 

GoDaddy Inc, the company that empowers everyday entrepreneurs around the world, is partnering with Startups Without Borders, to train entrepreneurs and small business owners with the skills to create a successful digital presence for their business. 

The educational partnership aims to train entrepreneurs from across the MENA region to become digital entrepreneurs and to  build an online presence, using GoDaddy’s know-how and online tools and solutions, including using GoDaddy Website Builder and E-Store. With the establishment of an online community, leveraging Startups Without Borders’ strong network of partners and its ecosystem of entrepreneurs, the partnership will deliver free training courses, as well as additional workshops and mentorship hours.

Selina Bieber, Senior Regional Director for Turkey and MENA at GoDaddy

The free training online course titled “Start and Grow Online with GoDaddy” consists of an intensive 4-hour educational workshop to help small businesses create and manage their digital footprint. Participants will learn how to get a domain name, build a website, and create search-friendly content to attract customers and sell in this  new world environment.  

“We’re thrilled to continue the partnership with GoDaddy that started at the Startups Without Borders Summit. For the past year, we’ve been supporting our community of entrepreneurs with an array of tools to take their business to the online world. As the Covid19 pandemic accelerated the need to go digital, many entrepreneurs are struggling to transition to the online sphere. Through the “Start and Grow Online with GoDaddy” program, we can support our community with an actionable, concrete and cost-efficient way to build their online presence,” said Valentina Primo, Founder and CEO, Startups Without Borders.

The online course content, designed and provided by GoDaddy and available in both English and Arabic, will include topics such as defining an online presence, wonders of the digital world, choosing a domain name, the importance of a professional email address, hands-on planning, building and securing a website.

By joining GoDaddy’s online course, participants will benefit from the in-depth training and will receive mentorship sessions, a certificate of completion at the end of the workshop, as well as a free-trial website on the Arabic Website Builder tool that will be available for 30 days.

Selina Bieber, Senior Regional Director for Turkey and MENA Region, GoDaddy said, “GoDaddy is excited to partner with Startups Without Borders on this journey to inspire, educate and train MENA entrepreneurs on going digital. Now more than ever, the focus for small businesses is to be online. One of our goals is to educate small and medium business owners and fill in the knowledge gap, while providing them with the tools and help they need to be online.”

“According to our 2020 Entrepreneur Survey, one third of MENA small business owners plan to set up an official website for their business. At GoDaddy, we look to support entrepreneurs by making the necessary knowledge and know-how easily available.. Whether  running a home-based business or have a brick-and-mortar shop, 2021 is the year to start becoming more visible in the online world,” she added.

Earlier in November, Bieber took part of the Startups Without Borders Summit, in a talk titled: “Be online or be invisible,” which is now available on the Startups Without Borders Podcast.

To be eligible to apply for the “Start and Grow Online with GoDaddy” online course, candidates must either be a small business owner, entrepreneur or a sole trader. To apply, sign up here.

This partnership continues GoDaddy involvement in the region, with last year joining with Dubai Startup Hub, Level Up DXB, The Women Exchange, Startup Egypt and other entrepreneur focused organizations to deliver a variety of workshops and webinars in both English and Arabic.

SIGN UP to the online course here.

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By Mohammed Abdelghafar

Here’s the thing, your startup is vulnerable. As branding expert Fabian Geyrhalter says, at the very early stage (or at any stage actually), your startup idea can be stolen and better executed, rendering you and your team out of business. You can never rely on rational basis (i.e. your product) to build a sustainable business, you must build an emotional connection with your customers to ensure the sustainability and scalability of your startup. If you’re basing your business growth and existence in the market on being a “logical” purchase decision, you are no different than someone who’s choosing a life partner because they have a decent job. 

Here are 5 things you can do today to ensure your customer fall in love with you, stay loyal to you, and choose you as a partner (not a classmate).

1. Dress well, speak well

Ever notice how some people turn us off without even talking to them? We don’t approach everyone at a gathering and say ‘hi,’ do we?

Same goes for brands. We unconsciously skip seeing ads, physical shops, and even social media pages before even examining what they are or what they do.

On an unconscious level, we are always attracted to people and things that are “like us”. Meaning they dress like us, speak like us, and overall FEEL like us.

On an unconscious level, we are always attracted to people and things that are “like us”. Meaning they dress like us, speak like us, and overall FEEL like us.

Make sure your startup’s touchpoints “look and feel” like your ideal customers. Your marketing material, messaging, social media designs, spatial design, and packaging should be cohesive and matching what your ideal customer would be attracted to and would feel like them. Ask yourself who are your ideal customers? What’s their personality like? What brands do they shop from? How do these brands talk? What visuals do they use? It wouldn’t make sense to look and feel like Rolls Royce when you are targeting middle-class college students, would it?

2. You ask them out, not them

So you’ve met this girl you really like, you both got attracted to each other and had a conversation that you both enjoyed. Now what? How do you make sure the relationship carries forward? Exactly, you ask her out!

Once we got attracted to something, we have an inner need to feel safe that we can carry forward and that we can let this person (or brand) forward into our lives. In the purchase process, this is the vital element of trust. Your ideal customers need to trust you in order to carry forward and to make a conversion.

How do you gain your ideal customer’s trust when they haven’t even interacted with you yet? Simple: show, don’t tell. Give your customers a small win.

Now the question is, how do you gain your ideal customer’s trust when they haven’t even interacted with you yet? Simple: show, don’t tell. Give your customers a small win. Let them taste what you offer if you will. Create educational content around the problem you solve, invite them to a free webinar, or even give them a one-feature only version if you have a physical product. All in all, just GIVE THEM SOMETHING. Remember, this is your first date with them, and you’ve gotta pay for the whole thing.

3. Don’t let them down.

What’s worse than you expecting something from a loved one that they end up not doing? How about the last time you paid for something that went way below your expectations? Frustrating right? You don’t your customers to feel like that do you?

The simplest definition of happiness and satisfaction is having alignment between or internal world (our minds), and the external world. When the outer world exceeds our inner world, that’s even beyond happiness. On the other hand, the essence of pain is having misalignment between what we expect and what we get. For brands, this could be one of the worst customer turnover sources.

What should you do then? Under promise, overdeliver. Make sure you never set your customers’ expectations higher than you can deliver through your marketing and messaging, and make sure you give them beyond what they came for. Adding little surprises here and there along the purchase process will ensure that you get yourself a space in your customers’ hearts and that they have an emotional connection with you brand. I mean, we buy with your hearts and justify with our minds afterwards anyway.

Under promise, overdeliver. Make sure you never set your customers’ expectations higher than you can deliver through your marketing and messaging, and make sure you give them beyond what they came for.

4. Build a human bridge

A big mistake that many brands and startups do is that they “act professional”. They appear to their clients and communicate with them in a very corporate and formal way. While this works for some brands, for others, it could be a massive turnoff for many clients.

A big mistake that many brands and startups do is that they “act professional”.

We are always seeking relatability and to feel that we are understood, and there’s no other way to do that as a startup other than being human with your clients. Share the bigger story behind your brand. Why did you launch it? Why does it exist beyond making money? How do you want to help people? Why do you want to help them? How do you do what you do? Share that with the world, and watch your clients bonding with your brand and connecting with it on a human level.

5. Make them belong

We are social creatures. We love being with other people, and we have a deep innate need to feel like we belong. The reason we love the people we love is because they give us a space to fit in, an to be at home. Want to win someone’s heart? Show them that they matter and that they are wanted.

Make your brand an entity where your clients feel like they belong. Pay attention to your customer relationship and make sure you nurture and maintain them after the purchase.

Whatever it is that you do, just make sure your relationship with your clients doesn’t end by the time they get their receipts.

Create a community that your clients become part of when after they buy from you. Personalize their experience by giving them unique codes or names. Do regular checkups on them and ask them how they feel about your product.

Whatever it is that you do, just make sure your relationship with your clients doesn’t end by the time they get their receipts, so your existence in their lives (and the possibility of them telling other people about you) doesn’t fade and to maintain your brand growth through your most powerful asset: people who already trust you and their networks. 

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The Facebook MENA influencer workshop Room will deliver in-depth training through a series of talks and sessions provided by influencers from the MENA region who have exponentially grown their businesses or initiatives through Facebook and Instagram. 

These sessions are aimed at providing entrepreneurs and aspiring entrepreneurs with access to role models, as well as know-how and actionable strategies to build and monetize an audience utilizing Facebook and Instagram.The sessions will take place in a Live studio during the Startups Without Borders Summit, and will include downloadable case studies for entrepreneurs to utilize following the event. 

The influencer room will host three influencers from MENA across two regions, and additional guests through video connection. It will also feature Q&A sessions, and polls. 

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Just ahead of the Startups Without Borders summit, we have partnered with Facebook to launch ‘Boost with Facebook’ – a training program to support 1550 entrepreneurs and business owners on the move to recover from the economic downturn of Covid-19.

The program will offer training on digital marketing to business owners from the MENA region who have left their country of origin in search for a better life, and have started a business or an initiative in the Middle East or Europe.    

The ‘Boost with Facebook’ program, designed to help small businesses grow by expanding their digital skills, will provide virtual learning sessions to upskill startups and SMBs, helping them advance the marketing aspects of their respective businesses. The scope of its curriculum includes crucial modules to support SMBs in addressing business challenges caused by the pandemic.

Featuring a ‘Hyperboost’ series, and live sessions at the Startups Without Borders Summit, ‘Boost with Facebook Without Borders,’ will take startups and SMBs through a journey to not only acquire new skills in digital marketing, but also build and grow their network, access role models, and get mentorship and guidance opportunities to solve the challenging scenario posed by the Covid-19 crisis. 

“If there is one lesson that the global pandemic taught us entrepreneurs, it’s that mastering digital marketing is no longer an option in today’s world. We want to support the brave entrepreneurs who venture into new businesses while rebuilding their lives, by providing the tools and skills for them to face the challenges posed by the pandemic. We believe the Boost with Facebook program has the perfect tools to give a voice to the entrepreneurs that will undoubtedly become the legends of the future,” says Valentina Primo, founder and CEO of Startups Without Borders.

Ramez Shehadi, Managing Director for MENA at Facebook, commented, “We know that small businesses are experiencing unexpected challenges during the outbreak of COVID-19 and we’re committed to providing as much support as possible. We have an important role to provide the necessary digital skills for startups and SMBs to survive, recover and pivot online.”

The last phase of the training sessions will take place during the Startups Without Borders Summit 2020, at the Facebook MENA influencer Room, where influential businessmen and businesswomen will share their journey to building and monetizing a massive audience. 

Running under the theme “Brave New World,” the Startups Without Borders Summit 2020 will be a hybrid online-offline event that will take place on November 14th, with 3 stages live-streaming from Cairo, Amsterdam, and SIlicon Valley.

The program will launch on September 1st  and is open to entrepreneurs based in Jordan, Lebanon, Palestine, Turkey, Iraq, Egypt, Morocco, Tunisia, Algeria, Italy, UK, and the Netherlands.

You can apply in English and Arabic here.

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Throughout the day, the investor room will host 75 startups, who will meet with investors from Angel Investment Networks across Europe, the Middle East, and USA, to pitch, answer Q&A, and get exposed. 

With batches of 5 startups per round, each room will host 5 investors from partner Investment Angel Networks, including MedAngels and Cairo Angels, among others.

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The New Normal Track will host a range of panels and talks to unveil the trends reshaping the way we work, buy, advertise, commute, exercise, seek entertainment – or even invest. 

Hosting industry leaders and key figures in the startup and the investment landscape, the track will share key data and first-person perspectives from CEOs, strategists, marketers, and investors from Europe, the Middle East, and Silicon Valley, for entrepreneurs to understand the changing global landscape and tap into the myriad opportunities it can bring about.

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How has the pandemic informed and changed the investor’s agenda? The Money track will cover a wide spectrum of topics related to funding, investment, and raising capital. The track focuses on the types of investment at different stages in a startup lifecycle, different forms of financing, what investors are looking for, as well as shedding light on strategies and tactics for startups to monetize, increase revenue and scale.

KEY TOPICS:

Pitching in uncertain times, Raising investment, boot- strapping, valuation, equity financing, scalability, creating a funnels, growth hacking, e-residency and doing business digitally; blockchain and cryptocurrencies.

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Leadership takes the main stage at the Brave Founders track, where fierce founders, CEOs, corporate masterminds, and creative-minded leaders will tell their stories as they innovated their way through crises big and small. What lessons can we learn from their success – but more importantly, from their failures? 

It’s all about the team; so much so that investors often say It’s the founder what they . The question becomes: how to step up to become the leaders the world needs today?

KEY TOPICS:

Glorious failures: failure stories that inspire; Unexpected solutions from unexpected places; Female leaders reclaiming their seat; Migrant entrepreneurs ; How investors identify founders to invest in, pivoting in critical times.

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Impact-driven startups that are creating the future of the Middle East, we’re looking for you! The Startups Without Borders competition is looking for early-stage startups based in the Middle East.

The competition, run in partnership with AUC V-Labs, Falak Startups, Flat6Labs Cairo, Fekretak Sherketak, and PyramiBits, will select the most promising startups to pitch in front of the jury. Startups with migrant founders in the team are encouraged to apply. Apply here!

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If you are looking for new investment prospects and opportunities in the startup scene, sign up for this exclusive masterclass where some of Egypt’s most renowned angel investors, Ayman Ashour and Tarek El Kady, will delve into the dynamics, the intricacies, and the legalities of business angel investors.

This masterclass is open for businessmen, investors, and high networth individuals who are holders of an investor pass.

Get an investor pass here.

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